- Work closely with Senior Media Manager to develop strategies for all bought media channels including print, digital display, mobile, paid social, out-of-home, TV and emerging media technologies
- Liaise with external media agency as well as with media vendors to ensure flawless execution in plan development
- Update creative media flighting and allocation charts for all campaign activity across the Americas
- Liaise with creative assets provider (TAG) and Corporate Marketing to ensure accurate and timely traffic/delivery of campaign materials for all vehicles.
- Partner with Accounting and media agency to manage billing process. Closely track and reconcile media budget.
- Utilize consumer insights, media research, seasonal learnings and creative strategy to help inform targeted seasonal plans that will standout and showcase distinct creative messages.
- Seek, investigate and actively pursue innovative communications opportunities, keeping abreast of current events, media trends and target market industry trends that impact business.
- Manage print media library, including publication organization and ad tagging.
I am going to continue to strengthen myself in order to nail all of these attributes and skills required but more. I aim to obtain another job similar to this title once graduating and moving onto the next chapter.
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